PhD Culture and Media StudiesÌý (UKZN)
MEdÌý TESPÌý (Exeter)
PGDEÌý Ìý(UB)
BA Humanities (UB)
Irene Segopolo's areas of professional experties and competency are rooted in Critical Discourse Analysis (CDA) and Social Semiotics analysis of print and multi-modal texts. Irene is very keen on participatory communication approaches and strategies for social and behaviour change and an advocate of interdisciplinary research.
Facilitated in various forums and to name a few: Academic writing for UB postgraduate students; research pitso at CSSU andÌýshared thoughts on how Foucualt's panopticon theory and Freire's pedagogy mergeÌýcan be useful in interrogating behaviour, social change and public health messages; publicÌýrelations for departments of Immigration and Customs, HIV prevention and advocacy for youth for an NGO in Durban; trained research assistants for an ABC Pepfar funded project Johns Hopkins University South Africa (JHESSA). Additionally, she has presentedÌýpapers at international conferences in the areas of CDA, social semiotics and cultural studies.ÌýÌýÌý
Professional contributions have been on several boards: Vocationa EducationÌýAdvisoryÌýfor communication skills and Media Advisory Board (UB). Further, she has been external moderator andÌýexaminer for several higher institutes of learning: UB, UKZN and BIUST and lately a member of Skills Share International for commuincation and advocacy.Ìý
She donated books and started a reading corner at GaModubu TrustÌý(an NGO for orphans) as a community outreach measure.Ìý
Health CommuincationÌý
Business communication
Development Communication
Academic Literacy Skills
Advanced Oral Presentations
Ìý
Critical Discourse Analysis
Social Semiotics and multimodality
Reception theories and methodologies for cultural and media studies
Designing frameworks for field research on pandemics
Interrogating materials design and production for specific target audiences
Pule, I.M. (1998). Augmenting ESP materials through text analysis: Filling the gaps left by published materials. Guardian of the word. Macmillan:ÌýCape Town.Ìýpp 178-188
Segopolo, I.M. & Tomaselli, K.G. (2017). 'I will not share my partner': 'the care of the self' in an HIV prevention campaign, Journal of African Media Studies, 9 (1) 91-111
Segopolo, I.M. (2018).Ìý 'Where angels fear to tread fools will!' Who is in control of your sexual health! Adiscursive examination of self-surveillance in an HIV and AIDS prevention campaign. Language and Semiotics Journal, 4, 39-56
Segopolo, I.M. (2018). 'Making them critical learners. ' Employing multi-modality in the health communication classroom: Towards a participatory approch, Lonaka Journal of Learning and Teaching, 9 (2) 30-40ÌýÌý Ìý ÌýÌýÌýÌý